Designing Impactful Solutions for a Small Business
Designing Impactful Solutions for a Small Business
Designing Impactful Solutions for a Small Business
Reimagining the physical and digital experience of a community favorite
Reimagining the physical and digital experience of a community favorite
Reimagining the physical and digital experience of a community favorite
Fred & Betty's
Fred & Betty's
Fred & Betty's
2 years
2 years
2 years
March 2025
March 2025
March 2025
Visual Merchandiser
Visual Merchandiser
Visual Merchandiser
CONTEXT
CONTEXT
CONTEXT
Creative Growth at a Local Non-Profit
Creative Growth at a Local Non-Profit
Creative Growth at a Local Non-Profit
Fred & Betty's is a popular downtown San Luis Obispo thrift store offering everything from clothing and home goods to media and craft supplies—all supporting a local K–12 school.
I began as a retail associate, but soon stepped into the role of visual merchandiser when my manager sought a fresh, creative eye to enhance the store’s marketing and social media presence.
Fred & Betty's is a popular downtown San Luis Obispo thrift store offering everything from clothing and home goods to media and craft supplies—all supporting a local K–12 school.
I began as a retail associate, but soon stepped into the role of visual merchandiser when my manager sought a fresh, creative eye to enhance the store’s marketing and social media presence.
Fred & Betty's is a popular downtown San Luis Obispo thrift store offering everything from clothing and home goods to media and craft supplies—all supporting a local K–12 school.
I began as a retail associate, but soon stepped into the role of visual merchandiser when my manager sought a fresh, creative eye to enhance the store’s marketing and social media presence.
PROBLEM
PROBLEM
PROBLEM
Driving Community Engagement
Driving Community Engagement
Driving Community Engagement
Identifying opportunities for growth and improvement in a competitive market, starting with these key challenges:
Identifying opportunities for growth and improvement in a competitive market, starting with these key challenges:
Identifying opportunities for growth and improvement in a competitive market, starting with these key challenges:
Limited Reel Content — The current social media lacks a dynamic and engaging variety of content that can drive higher engagement and attract more customers.
Limited Reel Content
The current social media lacks a dynamic and engaging variety of content that can drive higher engagement and attract more customers.
Limited Reel Content — The current social media lacks a dynamic and engaging variety of content that can drive higher engagement and attract more customers.
Increasing Local Competition — With new vintage stores emerging in the area, how can F&B’s differentiate itself while staying competitive in the local market?
Increasing Local Competition
With new vintage stores emerging in the area, how can F&B’s differentiate itself while staying competitive in the local market?
Increasing Local Competition — With new vintage stores emerging in the area, how can F&B’s differentiate itself while staying competitive in the local market?
Declining Sales — The store has seen a recent drop in sales. How can we leverage social media and marketing to drive foot traffic and encourage more visits?
Declining Sales
The store has seen a recent drop in sales. How can we leverage social media and marketing to drive foot traffic and encourage more visits?
Declining Sales — The store has seen a recent drop in sales. How can we leverage social media and marketing to drive foot traffic and encourage more visits?
CHALLENGE
CHALLENGE
CHALLENGE
Enhance Fred & Betty’s digital and physical presence to elevate its brand, driving growth and ensuring its success in a competitive market.
Enhance Fred & Betty’s digital and physical presence to elevate its brand, driving growth and ensuring its success in a competitive market.
Enhance Fred & Betty’s digital and physical presence to elevate its brand, driving growth and ensuring its success in a competitive market.
SOLUTION
SOLUTION
SOLUTION
Elevating the Customer Experience
Elevating the Customer Experience
Elevating the Customer Experience
A tailored experience for local customers, designed to attract new ones
A tailored experience for local customers, designed to attract new ones
A tailored experience for local customers, designed to attract new ones
Styling displays
Styling displays
Styling displays
Showing the table display process throughout the store
Showing the table display process throughout the store
Showing the table display process throughout the store
Store vibes
Store vibes
Store vibes
Sharing what the store offers, goods and good vibes
Sharing what the store offers, goods and good vibes
Sharing what the store offers, goods and good vibes
Outfit inspo
Outfit inspo
Outfit inspo
Providing outfit inspiration based on trending aesthetics
Providing outfit inspiration based on trending aesthetics
Providing outfit inspiration based on trending aesthetics
What we wear
What we wear
What we wear
Giving a glimpse of what the F&B's team wears to work
Giving a glimpse of what the F&B's team wears to work
Giving a glimpse of what the F&B's team wears to work
Craft corner
Craft corner
Craft corner
Demonstrating how to make crafts from the window display
Demonstrating how to make crafts from the window display
Demonstrating how to make crafts from the window display
Key Update
Key Update
Key Update
New Reel Series — Introduced 12 different reel series to keep followers engaged while keeping content fun and fresh. Above are the top 5 series, according to Instagram analytics.
New Reel Series
Introduced 12 different reel series to keep followers engaged while keeping content fun and fresh. Above are the top 5 series, according to Instagram analytics.
New Reel Series — Introduced 12 different reel series to keep followers engaged while keeping content fun and fresh. Above are the top 5 series, according to Instagram analytics.
Sales and discounts
Sales and discounts
Sales and discounts
Customers love sales and discounts (don't we all?), therefore it's important to give updates on what's being offered.
Customers love sales and discounts (don't we all?), therefore it's important to give updates on what's being offered.
Customers love sales and discounts (don't we all?), therefore it's important to give updates on what's being offered.
What we have in store
What we have in store
What we have in store
From collages to curated photoshoots, sometimes it helps to see merchandise from a fresh perspective.
From collages to curated photoshoots, sometimes it helps to see merchandise from a fresh perspective.
From collages to curated photoshoots, sometimes it helps to see merchandise from a fresh perspective.
Themed posts
Themed posts
Themed posts
Themes make it fun and easy for people to get creative with outfits for any occasion, season, and/or daily life.
Themes make it fun and easy for people to get creative with outfits for any occasion, season, and/or daily life.
Themes make it fun and easy for people to get creative with outfits for any occasion, season, and/or daily life.
Events and giveaways
Events and giveaways
Events and giveaways
Giving back to customers is the store's way of showing gratitude for their support and community.
Giving back to customers is the store's way of showing gratitude for their support and community.
Giving back to customers is the store's way of showing gratitude for their support and community.
Key Update
Key Update
Key Update
Creative Content — Keeping followers engaged on Instagram can be a challenge, so I've come up with creative ways to share old and new items—while making sure everyone knows about the latest sales and deals.
Creative Content
Keeping followers engaged on Instagram can be a challenge, so I've come up with creative ways to share old and new items—while making sure everyone knows about the latest sales and deals.
Creative Content — Keeping followers engaged on Instagram can be a challenge, so I've come up with creative ways to share old and new items—while making sure everyone knows about the latest sales and deals.
Front window displays
Front window displays
Front window displays
All about that wow factor, getting crafty with the window display draws in customers, new and recurring.
All about that wow factor, getting crafty with the window display draws in customers, new and recurring.
All about that wow factor, getting crafty with the window display draws in customers, new and recurring.
Table displays
Table displays
Table displays
Table displays are updated every day to maintain a fresh and new presentation of merchandise, keeping customers intrigued.
Table displays are updated every day to maintain a fresh and new presentation of merchandise, keeping customers intrigued.
Table displays are updated every day to maintain a fresh and new presentation of merchandise, keeping customers intrigued.
Store organization
Store organization
Store organization
As items come and go, the store is constantly being organized and rearranged using old and new items.
As items come and go, the store is constantly being organized and rearranged using old and new items.
As items come and go, the store is constantly being organized and rearranged using old and new items.
Seasonal decor
Seasonal decor
Seasonal decor
Seasonal decorations extend beyond the front window display for an overall more cohesive experience.
Seasonal decorations extend beyond the front window display for an overall more cohesive experience.
Seasonal decorations extend beyond the front window display for an overall more cohesive experience.
Key Update
Key Update
Key Update
In-store Experience and Layout — In a store with a wide variety of products, making sure everything is well-organized and easy to navigate is essential for an enjoyable shopping experience.
In-store Experience and Layout
In a store with a wide variety of products, making sure everything is well-organized and easy to navigate is essential for an enjoyable shopping experience.
In-store Experience and Layout — In a store with a wide variety of products, making sure everything is well-organized and easy to navigate is essential for an enjoyable shopping experience.
RESULTS
RESULTS
RESULTS
Brand Growth and Community Impact
Brand Growth and Community Impact
Brand Growth and Community Impact
High Customer Satisfaction — Compliments and positive remarks about the way the store looks, table displays, and front window display have been made by customers on a daily basis.
High Customer Satisfaction
Compliments and positive remarks about the way the store looks, table displays, and front window display have been made by customers on a daily basis.
High Customer Satisfaction — Compliments and positive remarks about the way the store looks, table displays, and front window display have been made by customers on a daily basis.
Increased Instagram Following — Engaging and creative content highlighting the store’s products and atmosphere has contributed to consistent growth in follower count and improved online visibility.
Increased Instagram Following
Engaging and creative content highlighting the store’s products and atmosphere has contributed to consistent growth in follower count and improved online visibility.
Increased Instagram Following — Engaging and creative content highlighting the store’s products and atmosphere has contributed to consistent growth in follower count and improved online visibility.
Increased Community Engagement — Hosting in-store events has driven higher foot traffic and strengthened relationships with both customers and local businesses, resulting in greater community support and visibility.
Increased Community Engagement
Hosting in-store events has driven higher foot traffic and strengthened relationships with both customers and local businesses, resulting in greater community support and visibility.
Increased Community Engagement — Hosting in-store events has driven higher foot traffic and strengthened relationships with both customers and local businesses, resulting in greater community support and visibility.
PROPS
PROPS
PROPS
Testimonial
Testimonial
Testimonial
"I have had the privilege of working with Jae for 2 years. During that time I have gotten to know Jae, I have been consistently impressed by their innovativeness and imagination when executing our displays and front window designs. Whatever the circumstances were, any task given was finished in a timely manner. They consistently surprise me with how artistic they are and how resourceful they can be. They always go above and beyond to ensure that their work is completed to the highest standard, demonstrating a strong work ethic and unwavering dedications to achieving their goals."
"I have had the privilege of working with Jae for 2 years. During that time I have gotten to know Jae, I have been consistently impressed by their innovativeness and imagination when executing our displays and front window designs. Whatever the circumstances were, any task given was finished in a timely manner. They consistently surprise me with how artistic they are and how resourceful they can be. They always go above and beyond to ensure that their work is completed to the highest standard, demonstrating a strong work ethic and unwavering dedications to achieving their goals."
I wholeheartedly endorse Jae Conine for their next job endeavor. Their exceptional skills and experience make them an ideal candidate to join your team, where I am certain they will play a pivotal role in enhancing your organization's success."
I wholeheartedly endorse Jae Conine for their next job endeavor. Their exceptional skills and experience make them an ideal candidate to join your team, where I am certain they will play a pivotal role in enhancing your organization's success."
Sydney Tomlin, Operations Manager of Fred and Betty's Thrift Store
Let's connect!
Let's connect!
Let's connect!
Let's connect!
Get in touch for opportunities or just to say hi 👋
Get in touch for opportunities or just to say hi 👋
It all starts with an idea💡
Designed and Illustrated by Jae Conine.
Copyright © 2025 Jae Conine. All rights reserved.
It all starts with an idea💡
Designed and Illustrated by Jae Conine.
Copyright © 2025 Jae Conine. All rights reserved.