Streamlined Merch Pickup for Concertgoers
Streamlined Merch Pickup for Concertgoers
Streamlined Merch Pickup for Concertgoers
An app that lets you stay in the music, not in the line
An app that let's you stay in the music, not in the line
An app that let's you stay in the music, not in the line
Education
Education
Education
5 months
5 months
5 months
April 2025
April 2025
April 2025
UX Designer
UX Designer
UX Designer
CONTEXT
CONTEXT
CONTEXT
Bypass is a conceptual app designed to let concertgoers skip the merch line and stay fully immersed in the show by providing a faster, more seamless way to pick up merchandise without missing a moment. Scroll to learn more!
Bypass is a conceptual app designed to let concertgoers skip the merch line and stay fully immersed in the show by providing a faster, more seamless way to pick up merchandise without missing a moment. Scroll to learn more!
Bypass is a conceptual app designed to let concertgoers skip the merch line and stay fully immersed in the show by providing a faster, more seamless way to pick up merchandise without missing a moment. Scroll to learn more!
PROBLEM
PROBLEM
PROBLEM
Is it even worth it to buy merch at concerts?
Is it even worth it to buy merch at concerts?
Is it even worth it to buy merch at concerts?
Attending concerts presents a number of pain points for attendees when it comes to purchasing merchandise in-person:
Attending concerts presents a number of pain points for attendees when it comes to purchasing merchandise in-person:
Attending concerts presents a number of pain points for attendees when it comes to purchasing merchandise in-person:
Major Time Commitment — Concerts already require a major time commitment, and having to arrive early just to stand in merch lines adds unnecessary hassle to an experience meant to be enjoyable.
Major Time Commitment — Concerts already require a major time commitment, and having to arrive early just to stand in merch lines adds unnecessary hassle to an experience meant to be enjoyable.
Major Time Commitment
Concerts already require a major time commitment, and having to arrive early just to stand in merch lines adds unnecessary hassle to an experience meant to be enjoyable.
Long Lines — Long lines deter fans from buying merchandise, resulting in missed sales opportunities for event organizers and artists as well a less engaging, less efficient customer experience.
Long Lines — Long lines deter fans from buying merchandise, resulting in missed sales opportunities for event organizers and artists as well a less engaging, less efficient customer experience.
Long Lines
Long lines deter fans from buying merchandise, resulting in missed sales opportunities for event organizers and artists as well a less engaging, less efficient customer experience.
High Stress Levels — Concerts can be overwhelming, and the added disappointment of discovering that desired items are sold out further undermines both fan satisfaction and trust in the experience.
High Stress Levels — Concerts can be overwhelming, and the added disappointment of discovering that desired items are sold out further undermines both fan satisfaction and trust in the experience.
High Stress Levels
Concerts can be overwhelming, and the added disappointment of discovering that desired items are sold out further undermines both fan satisfaction and trust in the experience.
CHALLENGE
CHALLENGE
CHALLENGE
Design a seamless app experience that enables fans to purchase merchandise without hassle, elevating their overall concert experience.
Design a seamless app experience that enables fans to purchase merchandise without hassle, elevating their overall concert experience.
Design a seamless app experience that enables fans to purchase merchandise without hassle, elevating their overall concert experience.
COMPETITIVE AUDIT
COMPETITIVE AUDIT
COMPETITIVE AUDIT
How can we expand on what's already in place?
How can we expand on what's already in place?
How can we expand on what's already in place?
The app marketplace lacks concert merchandise apps. A competitive analysis of the following apps highlights key insights to how they address common user frustrations, such as stressful purchasing and weak buyer-seller connections.
The app marketplace lacks concert merchandise apps. A competitive analysis of the following apps highlights key insights to how they address common user frustrations, such as stressful purchasing and weak buyer-seller connections.
The app marketplace lacks concert merchandise apps. A competitive analysis of the following apps highlights key insights to how they address common user frustrations, such as stressful purchasing and weak buyer-seller connections.
Merch Cat — The app simplifies merchandise purchasing with flexible options like ship-to-home and show pick-up. Users can explore upcoming concerts (some integrated from Bandsintown) and browse merch seamlessly, all within one place.
Merch Cat — The app simplifies merchandise purchasing with flexible options like ship-to-home and show pick-up. Users can explore upcoming concerts (some integrated from Bandsintown) and browse merch seamlessly, all within one place.
Merch Cat
The app simplifies merchandise purchasing with flexible options like ship-to-home and show pick-up. Users can explore upcoming concerts (some integrated from Bandsintown) and browse merch seamlessly, all within one place.
Ticketmaster — With a filtering system, real-time alerts, QR code ticket scanning, and personalized event recommendations, the app offers a streamlined experience to make discovery, purchase, and event entry fast and hassle-free.
Ticketmaster — With a filtering system, real-time alerts, QR code ticket scanning, and personalized event recommendations, the app offers a streamlined experience to make discovery, purchase, and event entry fast and hassle-free.
Ticketmaster
With a filtering system, real-time alerts, QR code ticket scanning, and personalized event recommendations, the app offers a streamlined experience to make discovery, purchase, and event entry fast and hassle-free.
Bandsintown — Users can follow their favorite artists and receive personalized alerts about tours, tickets, and nearby shows. By syncing with platforms like Spotify and Apple Music, the app offers tailored recommendations.
Bandsintown — Users can follow their favorite artists and receive personalized alerts about tours, tickets, and nearby shows. By syncing with platforms like Spotify and Apple Music, the app offers tailored recommendations.
Bandsintown
Users can follow their favorite artists and receive personalized alerts about tours, tickets, and nearby shows. By syncing with platforms like Spotify and Apple Music, the app offers tailored recommendations.
Shop — The browsing experience is enhanced when users can follow their favorite brands to receive updates, explore related products, and access discounts.
Shop — The browsing experience is enhanced when users can follow their favorite brands to receive updates, explore related products, and access discounts.
Shop
The browsing experience is enhanced when users can follow their favorite brands to receive updates, explore related products, and access discounts.
USER PERSONAS
USER PERSONAS
USER PERSONAS
Who's using this app?
Who's using this app?
Who's using this app?
To better understand how to design for users seeking quick and simple ways to purchase and pick up concert merchandise, below are a couple brief versions of two different types of users: a music fan and a music artist.
To better understand how to design for users seeking quick and simple ways to purchase and pick up concert merchandise, below are a couple brief versions of two different types of users: a music fan and a music artist.
To better understand how to design for users seeking quick and simple ways to purchase and pick up concert merchandise, below are a couple brief versions of two different types of users: a music fan and a music artist.
Valeria: Music Fan
Valeria: Music Fan
Valeria: Music Fan
“I enjoy exploring what my new neighborhood has to offer and spending time with family.”
“I enjoy exploring what my new neighborhood has to offer and spending time with family.”
“I enjoy exploring what my new neighborhood has to offer and spending time with family.”
Age:
Education:
Hometown:
Family:
Occupation:
Age:
Education:
Hometown:
Family:
Occupation:
Age:
Education:
Hometown:
Family:
Occupation:
41
University Graduate
San Diego, California
Lives with partner and daughter
Graphic Designer
41
University Graduate
San Diego, California
Lives with partner and daughter
Graphic Designer
41
University Graduate
San Diego, California
Lives with partner and daughter
Graphic Designer
Goals
Explore the local music scene with her daughter
Easily pre-order and pick up concert merch
Make informed purchases through clear product details and customer reviews
Explore the local music scene with her daughter
Easily pre-order and pick up concert merch
Make informed purchases through clear product details and customer reviews
Explore the local music scene with her daughter
Easily pre-order and pick up concert merch
Make informed purchases through clear product details and customer reviews
Pain Points
Frustrated by the lack of language translation options, since Spanish is her first language
Confused by complex terms and cluttered interfaces
Finds the in-person merch-buying process stressful and inconvenient
Frustrated by the lack of language translation options, since Spanish is her first language
Confused by complex terms and cluttered interfaces
Finds the in-person merch-buying process inconvenient
Frustrated by the lack of language translation options, since Spanish is her first language
Confused by complex terms and cluttered interfaces
Finds the in-person merch-buying process stressful and inconvenient
Kai: Music Artist
Kai: Music Artist
Kai: Music Artist
“Music holds a special place in my heart - I play in a band, listen to new artists, and show my support at concerts.”
“Music holds a special place in my heart - I play in a band, listen to new artists, and show my support at concerts.”
“Music holds a special place in my heart - I play in a band, listen to new artists, and show my support at concerts.”
Age:
Education:
Hometown:
Family:
Occupation:
Age:
Education:
Hometown:
Family:
Occupation:
Age:
Education:
Hometown:
Family:
Occupation:
20
University Student, 2nd year
Denver, Colorado
Lives with 2 roommates
Plays in a local band
20
University Student, 2nd year
Denver, Colorado
Lives with 2 roommates
Plays in a local band
20
University Student, 2nd year
Denver, Colorado
Lives with 2 roommates
Plays in a local band
Goals
Goals
Quickly purchase and pick up merchandise
Find merchandise collections by specific artists or bands and learn story/background
Wants to avoid long lines after concerts for merch
Quickly purchase and pick up merchandise
Find merchandise collections by specific artists or bands and learn story/background
Wants to avoid long lines after concerts for merch
Quickly purchase and pick up merchandise
Find merchandise collections by specific artists or bands and learn story/background
Wants to avoid long lines after concerts for merch
Pain Points
Pain Points
Overly text-heavy interfaces, making it hard to scan on small screens
Frustrated by lack of delivery updates for shipped orders
Finds the merch-buying process time-consuming, especially at live events
Overly text-heavy interfaces, making it hard to scan on small screens
Frustrated by lack of delivery updates for shipped orders
Finds the merch-buying process time-consuming, especially at live events
Overly text-heavy interfaces, making it hard to scan on small screens
Frustrated by lack of delivery updates for shipped orders
Finds the merch-buying process time-consuming, especially at live events
STARTING THE DESIGNS
STARTING THE DESIGNS
STARTING THE DESIGNS
Bring on the designs!
Bring on the designs!
Bring on the designs!
The results of the research show that users want an easy-to-use app that provides a stress-free merch buying experience. The key was to focus on providing users the ability to quickly search for their concert, pick up pre-ordered items, and locate the pickup location at the event.
The results of the research show that users want an easy-to-use app that provides a stress-free merch buying experience. The key was to focus on providing users the ability to quickly search for their concert, pick up pre-ordered items, and locate the pickup location at the event.
The results of the research show that users want an easy-to-use app that provides a stress-free merch buying experience. The key was to focus on providing users the ability to quickly search for their concert, pick up pre-ordered items, and locate the pickup location at the event.
01 Wireframe Sketch
01 Wireframe Sketch
01 Wireframe Sketch
02 Low-Fidelity Prototype
02 Low-Fidelity Prototype
02 Low-Fidelity Prototype
03 Final Mockup
03 Final Mockup
03 Final Mockup
Thought Process
Thought Process
Thought Process
Initially, a homepage was created to feature concerts, merchandise, and music artists. However, after further research and user testing, focusing solely on a concert search page proved to streamline the app experience. For users who prefer to browse, an additional navigation tab has been added.
Initially, a homepage was created to feature concerts, merchandise, and music artists. However, after further research and user testing, focusing solely on a concert search page proved to streamline the app experience. For users who prefer to browse, an additional navigation tab has been added.
Initially, a homepage was created to feature concerts, merchandise, and music artists. However, after further research and user testing, focusing solely on a concert search page proved to streamline the app experience. For users who prefer to browse, an additional navigation tab has been added.
Key Feature
Key Feature
Key Feature
Concert Search Filter — Allows users to efficiently find their concert by applying filters such as location, date, and artist name
Concert Search Filter — Allows users to efficiently find their concert by applying filters such as location, date, and artist name
Concert Search Filter
Allows users to efficiently find their concert by applying filters such as location, date, and artist name
1
Choose item to buy
2
Add to cart
3
Checkout
4
Select pickup option
5
Place order
1
Choose item to buy
2
Add to cart
3
Checkout
4
Select pickup option
5
Place order
1
Choose item to buy
2
Add to cart
3
Checkout
4
Select pickup option
5
Place order
1
Choose item to buy
2
Add to cart
3
Checkout
4
Select pickup option
5
Place order
1
Choose item to buy
2
Add to cart
3
Checkout
4
Select pickup option
5
Place order
Thought Process
Thought Process
Thought Process
During checkout, users can choose to either pick up their items at the concert or have them shipped. Some may prefer shipping to avoid the extra step of picking up at the event, while others might opt for in-person pickup to skip shipping time and cost, enhancing their concert experience with immediate access to their merch.
During checkout, users can choose to either pick up their items at the concert or have them shipped. Some may prefer shipping to avoid the extra step of picking up at the event, while others might opt for in-person pickup to skip shipping time and cost, enhancing their concert experience with immediate access to their merch.
During checkout, users can choose to either pick up their items at the concert or have them shipped. Some may prefer shipping to avoid the extra step of picking up at the event, while others might opt for in-person pickup to skip shipping time and cost, enhancing their concert experience with immediate access to their merch.
Key Feature
Key Feature
Key Feature
Concert Pickup Option — Gives users the choice during checkout to pick up their merchandise in person at the concert. They will receive an order confirmation with a QR code to present at the merch tent for a quick, hassle-free pickup.
Concert Pickup Option — Gives users the choice during checkout to pick up their merchandise in person at the concert. They will receive an order confirmation with a QR code to present at the merch tent for a quick, hassle-free pickup.
Concert Pickup Option
Gives users the choice during checkout to pick up their merchandise in person at the concert. They will receive an order confirmation with a QR code to present at the merch tent for a quick, hassle-free pickup
01 Low-Fidelity
01 Low-Fidelity
01 Low-Fidelity
02 Final Mockup
02 Final Mockup
02 Final Mockup
Thought Process
Thought Process
Thought Process
After placing an order, users can view it in their profile, where they'll receive real-time updates on shipping or concert pickup. For in-person pickup, users can tap their order to access a live concert map featuring animated, highlighted icons that make it more convenient to find the merch tent.
After placing an order, users can view it in their profile, where they'll receive real-time updates on shipping or concert pickup. For in-person pickup, users can tap their order to access a live concert map featuring animated, highlighted icons that make it more convenient to find the merch tent.
After placing an order, users can view it in their profile, where they'll receive real-time updates on shipping or concert pickup. For in-person pickup, users can tap their order to access a live concert map featuring animated, highlighted icons that make it more convenient to find the merch tent.
Key Feature
Key Feature
Key Feature
Real-time Concert Map — Provides users with a live map of the event to easily locate the merchandise tent, view current wait times, get walking directions, and receive notifications about pickup availability or line updates.
Real-time Concert Map — Provides users with a live map of the event to easily locate the merchandise tent, view current wait times, get walking directions, and receive notifications about pickup availability or line updates.
Real-time Concert Map
Provides users with a live map of the event to easily locate the merchandise tent, view current wait times, get walking directions, and receive notifications about pickup availability or line updates
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
Keeping It Consistent from Pixel to Product
Keeping It Consistent from Pixel to Product
Keeping It Consistent from Pixel to Product
Below is a peek at the design system behind Bypass, including the building blocks and style guide that brought the app to life! It keeps everything looking sharp and consistent, while also making the design process faster, easier, and more intuitive.
Below is a peek at the design system behind Bypass, including the building blocks and style guide that brought the app to life! It keeps everything looking sharp and consistent, while also making the design process faster, easier, and more intuitive.
Below is a peek at the design system behind Bypass, including the building blocks and style guide that brought the app to life! It keeps everything looking sharp and consistent, while also making the design process faster, easier, and more intuitive.
01
Typography & Color Palette
02
Navigation & Progress Bar
03
Buttons & Text Fields
04
Cards & More Cards
01
Typography & Color
02
Navigation & Progress Bar
03
Buttons & Text Fields
04
Cards & More Cards
01
Typography & Color
02
Navigation & Progress Bar
03
Buttons & Text Fields
04
Cards & More Cards
01
Typography & Color
02
Navigation & Progress Bar
03
Buttons & Text Fields
04
Cards & More Cards
01
Typography & Color
02
Navigation & Progress Bar
03
Buttons & Text Fields
04
Cards & More Cards
TAKEAWAYS
TAKEAWAYS
TAKEAWAYS
From Lessons to Opportunities
From Lessons to Opportunities
From Lessons to Opportunities
Talking to People — The initial designs for this app were shaped by my own experiences and chats with friends and family. While feedback from my personal network was a great starting point, conducting research with real users will offer deeper insights to further refine the concept and better understand how people truly want to use the app.
Talking to People — The initial designs for this app were shaped by my own experiences and chats with friends and family. While feedback from my personal network was a great starting point, conducting research with real users will offer deeper insights to further refine the concept and better understand how people truly want to use the app.
Talking to People
The initial designs for this app were shaped by my own experiences and chats with friends and family. While feedback from my personal network was a great starting point, conducting research with real users will offer deeper insights to further refine the concept and better understand how people truly want to use the app.
Less is More — Originally, the goal was to create a single app for both artists and fans — a unified space where artists could sell and manage their merchandise, while fans could browse and buy. But sometimes, less is more. Focusing on one audience at a time allows for a simpler, more streamlined experience. Separating buyer and seller flows leads to cleaner design, clearer functionality, and better experiences for all users.
Less is More — Originally, the goal was to create a single app for both artists and fans — a unified space where artists could sell and manage their merchandise, while fans could browse and buy. But sometimes, less is more. Focusing on one audience at a time allows for a simpler, more streamlined experience. Separating buyer and seller flows leads to cleaner design, clearer functionality, and better experiences for all users.
Less is More
Originally, the goal was to create a single app for both artists and fans — a unified space where artists could sell and manage their merchandise, while fans could browse and buy. But sometimes, less is more. Focusing on one audience at a time allows for a simpler, more streamlined experience. Separating buyer and seller flows leads to cleaner design, clearer functionality, and better experiences for all users.
Continue Ideating — As the first app I've designed, and the first of many, this project was a joy to create and expanded my design skills to include user research and interaction design. It challenged me to think critically about usability and accessibility, lessons I’m eager to apply to future projects. That being said, it's time to keep learning, ideating, and creating!
Continue Ideating — As the first app I've designed, and the first of many, this project was a joy to create and expanded my design skills to include user research and interaction design. It challenged me to think critically about usability and accessibility, lessons I’m eager to apply to future projects. That being said, it's time to keep learning, ideating, and creating!
Continue Ideating
As the first app I've designed, and the first of many, this project was a joy to create and expanded my design skills to include user research and interaction design. It challenged me to think critically about usability and accessibility, lessons I’m eager to apply to future projects. That being said, it's time to keep learning, ideating, and creating!
Wanna see more? Check out some extra snippets of the project below!
Wanna see more? Check out some extra snippets of the project below!
Wanna see more? Check out some extra snippets of the project below!
Low-Fidelity Flows
Low-Fidelity Flows
Low-Fidelity Flows
Final Mockup Flows
Final Mockup Flows
Final Mockup Flows
App onboarding | Before
App onboarding | Before
App onboarding | Before
App onboarding | After
App onboarding | After
App onboarding | After
Browse tab features
Browse tab features
Browse tab features
Let's connect!
Let's connect!
Let's connect!
Let's connect!
Get in touch for opportunities or just to say hi 👋
Get in touch for opportunities or just to say hi 👋
It all starts with an idea💡
Designed and Illustrated by Jae Conine.
Copyright © 2025 Jae Conine. All rights reserved.
It all starts with an idea💡
Designed and Illustrated by Jae Conine.
Copyright © 2025 Jae Conine. All rights reserved.